The vision of Poutama is:
By 2025, Maori business will be influential in sectors and industries in which they are well represented in the New Zealand and global economies.
The vision is that Maori enterprises are grounded in the being influential. Being influential means Maori enterprises establish a dominant market position in traditional sectors and several emerging industries; being influential allows Maori enterprises to procure opportunities for work, income, entrepreneurship and business ownership; and being influential contributes to Maori economic success and the capacity to more broadly shape the New Zealand economy.
Through bringing their vision to life, Poutama set out to grow the Maori economy, culturally, socially, and economically for the benefit of current and future generations through supporting Maori enterprise.